Brummell is a new concept of casual luxury. Less shine, less bling, and more soul. We like to share a unique boutique experience to take the outmost care of our travellers from all over the world. We offer you a wide selection of accommodations all sharing the same values: focus on detail, creativity, and impeccable service.
The Brummell Experience
Every feature has been hand-picked: from the choice of linen to the most exciting amenity products on the market, and even tailor-made music selections. We believe in uniqueness, practical design, friendly staff and very, very comfortable beds for the ultimate urban retreat.
Our details were either designed or chosen carefully with a focus on functionality, comfort, and aesthetic. The mix of antiques with custom furnishings from some of their favourite designers make Brummell a well-balanced and relaxed environment.
“Architecture cannot be totally explained but must be experienced.”
– Geoffrey Bawa
Meet Brummell’s founder Mr. Christian Schallert. This is the guy who’s brought us all here together. Growing up in an amazing pastry coffee house in a small village in Austria, Christian lead his Alpine charm and his incessant sweet tooth to Barcelona in 2003.
He recalls his first job, at a Bagel Shop, where they let him only work in the basement for the first month, cutting onions and tomatoes, due to the lack of Spanish. It wasn't until 2004, when Christian bought a camera and started photographing the intricacies and charm of this city into what would become his growing postcard business, Urbarna. In 2013, he was shown a run-down building in the Poble Sec neighbourhood of Barcelona. He immediately came up with the idea of a small, refined hotel and launched his project by saying his classic and enthusiastic "let's go for it"
Since the beginning of this new chapter his focus was to create not only a brand but a real lifestyle for conscious boutique travellers and design lovers with a healthy obsession for detail and comfort away from massive hotel buildings and stressful breakfast buffets. What for other hoteliers is too small as a business, Christian finds exactly here his niche market: “it is not only about making money but actually having real fun at work with my motivated team and satisfied guests”. In 2023 he officially launched Brummell Projects with properties in Barcelona, the Pyrenees and Marrakech with the same mutual values: small, focus on detail with the right mix of design and tradition.
Why were you drawn to open a hotel?
I guess my fascination for hotels started with the 80s hit series HOTEL with James Brolin and Connie Sellecca. I was addicted to this show.
You're a well-traveled guy. What's been your favorite hotel experience?
I am amazed with 2 places in Sri Lanka: Villa Bentota for its superb staff, beautiful architecture (Geoffrey Bawa and Shanth Fernando), food, location, focus on detail and Amangalla, very classic, colonial, stunning and beautiful everywhere you look. But probably the most fun overnight stay I had was when I had to crash in a truck stop lodge in Senegal one Christmas Eve.
Is there one place where you go just to stay in the hotel?
Kasbah Tamadot in the mountains outside of Marrakech.
Is there something, a detail, that you love about staying in a hotel?
Attentive and friendly staff is quintessential. I would like to be able to ask things and the hotel staff have great answers. I love when there is a little welcome surprise in the room. And i do enjoy when a hotel offers great shampoo and bodywash.